The Amazon affiliate marketing program continues to dominate the global affiliate marketing sector. Today, it holds 46.11% of the global market share.
Many people use this program to earn extra income online. By sharing Amazon products, they make money without creating their own. The best part? You can do it, too, and start building passive income today!
In this guide, we’ll walk you through 10 simple steps to start earning with Amazon Affiliate Marketing. Whether you’re just getting started or want to boost your results, this step-by-step guide will help you succeed. Let’s get into it!
How Does Amazon Affiliate Marketing Work?
Before we jump on the first steps to setting up your Amazon affiliate marketing quest, let’s first understand how this promising gig works.
With most transactions now cashless and online, you’ve likely shopped online more times than you can remember. You’ve probably shopped most often on Amazon, too, given its dominance in the UK and being the country’s lowest-priced online retailer.
But do you remember how most of your purchases happened? Did you go directly to your Amazon app and search for the product? Or did a quick scroll on social media or YouTube somehow lead you straight to Amazon?
If your answer is the latter, congrats—you’ve just experienced Amazon affiliate marketing in action!
That simple click could be putting money in someone’s pocket.
The Amazon affiliate marketing, officially known as the Amazon Associates Program, lets online creators earn by promoting products. Website owners, bloggers, and influencers can all make commissions this way.
After signing up, affiliates, as they’re fondly called, pick products and generate unique links. They share these links through blogs, social media, or videos. When someone buys, the affiliate earns a commission—usually 1% to 10%.
Unlike Amazon sellers, affiliates don’t handle inventory or shipping. Sellers use FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant) for that. Affiliates just focus on creating content and driving traffic. With Amazon’s global reach, a single click can turn into cash!
10 Easy Steps To Setting Up Your Amazon Affiliate Marketing
It’s understandable if you’re having second thoughts on starting your affiliate marketing journey. After all, there are many myths about this side hustle that have stopped many curious minds from even trying it. Like Amazon Associates need educational qualifications or you can’t succeed without experience. Well, those are just that—myths that have long been debunked.
Starting with Amazon affiliate marketing is actually easier than you think—you just have to try it. With the right steps, you can turn simple links into a steady income. Follow this guide to set up and grow your affiliate business.
1. Sign Up for the Program
Obviously, to set your Amazon affiliate journey in motion, you’ll need to open an affiliate account. Start by visiting the Amazon Associates website and clicking on that yellow “Sign Up” button up top.
Then, enter your personal details: name, address, and payment information. Thereafter, you can add your website, blog, or social media accounts where you’ll post your affiliate links.
After settling all the sign-up requirements, Amazon should be done with the review of your application in no more than 3 days.
2. Choose a Niche
In doing affiliate marketing, you cannot just randomly pick whichever product you want. You should focus on a specific niche that, one, interests you and, two, has demand.
Research trending products on Amazon and see what people are buying. Check the competition and choose a niche with enough room for growth. Stick to a niche that allows you to create valuable, long-term content.
3. Build Your Platform
Decide where you’ll promote Amazon products. You can do it via Tiktok, YouTube, blog posts, newsletters, or through your social media page.
If you’re opting for a website, buy a domain and set up hosting. If you’re focusing on social media, create a branded page and post engaging content. Investing in these steps helps build your brand and credibility, boosting your chance at higher traffic and potential clicks.
4. Find High-Converting Products
Don’t just settle with any product—look for the best-sellers with high ratings and positive reviews. Do this by scrolling through Amazon’s “Best Sellers” and “Movers & Shakers” to not miss out on trending products. Remember, you have a greater chance at selling by riding the hottest sales.
But don’t forget to focus on items that fit your niche and attract your audience. Choose well-reviewed products people trust and are likely to buy. Stay away from low-rated ones—they can make you look unreliable.
5. Get Your Amazon Affiliate Links
To get your Amazon affiliate links, log into your Amazon Associates account. Then, search for the product you want to promote. Use the SiteStripe toolbar on the product page or the Associates Central dashboard to generate a unique affiliate link.
You can choose a text, image, or text+image link and shorten it for easy sharing. Finally, add the link to your blog, social media, YouTube, or emails, ensuring you follow Amazon’s affiliate disclosure rules.
6. Create High-Quality Content
So, you’ve already posted your affiliate links, what now? Do you just hope that your audience will click and check out your featured product?
As an online affiliate marketer, it’s your duty to create well-rounded content. You can focus on doing product reviews, comparison posts, and in-depth buying guides to help your audience make informed decisions before purchasing.
Use clear, easy-to-read language that helps buyers make the right pick. Include high-quality images, product specs, and personal insights. Make your content engaging so visitors stay longer and click links.
7. Drive Traffic to Your Content
Alright, you’ve set up your Amazon affiliate account, picked the perfect niche, and added your affiliate links. But here’s the thing—without traffic, those links are just sitting there, collecting digital dust. So, how do you get people to actually click and buy? Here’s how:
Use SEO to Get Free Traffic – If you have a blog, SEO is a must! Write product reviews, “best of” lists, and comparisons using trending keywords to attract more visitors.
Share on Social Media – Got TikTok, Instagram, or Pinterest? Use them! Create fun posts, reels, or even memes to showcase your products and drive clicks.
Start a YouTube Channel – YouTube is perfect for affiliate marketing. Review products, do unboxings, and compare items—then drop your affiliate links in the description.
Build an Email List – This is like having VIP access to your audience. Offer a freebie, then send helpful content sprinkled with affiliate product recommendations.
Consider Paid Ads (If You Have a Budget) – Want faster results? Run targeted ads on Google, Facebook, or Instagram, but drive traffic to your blog or landing page first.
8. Optimise for Higher Conversions
Getting traffic is great, but turning that traffic into actual sales? That’s the real game. Make sure your content has clear and compelling call-to-actions (CTAs)—don’t just drop a plain link and hope for the best.
Instead of saying, “Click here,” try something like “Check Price on Amazon” or “Deals Expire On” to encourage clicks and build a sense of urgency. Also, don’t just throw links everywhere—place them naturally within your content so they feel helpful, not spammy.
Experiment with different placements and track what works best, because small tweaks can make a big difference in your earnings!
9. Track Performance & Improve
Here’s the thing: you can’t improve what you don’t measure! Keep an eye on your Amazon Associates dashboard to see which links and products are getting the most clicks and sales.
If something isn’t working, tweak your content, change link placements, or test new CTAs. Try different product categories and see what resonates with your audience. The more you track and adjust, the better your conversions will be!
10. Scale & Automate
Once you start making consistent commissions, it’s time to level up. Automate where you can—use tools to schedule social media posts, outsource content creation, or set up an email sequence that runs on autopilot.
Expand to new platforms, target bigger audiences, and double down on what’s working. The goal? Keep growing while doing less manual work!
FAQS about Amazon Affiliate Marketing:
1. How much commission can I earn with Amazon Affiliate Marketing?
The Amazon Associates commission rates let you take home up to 10% commission. However, your potential earnings as an Amazon Associate still rest on several other factors—there’s no fixed amount for everyone. How much you earn will depend on your niche, traffic, conversion rates, and other factors.
The highest affiliate earners are from the finance niche. They can earn over £7000/month (approx. US$9,000) on average. The smallest earners, from arts & crafts and pets & animals niches, still get over £700/month.
2. Do I need a website to become an Amazon affiliate?
No. Having a website isn’t the only way to earn with Amazon affiliates. You can utilise your social media platforms, Youtube, or email marketing. It is worth noting, though, that running a website remains one of the best Amazon affiliate strategies.
3. How can I get my payment as an Amazon affiliate?
Amazon pays its affiliates in a few different ways, depending on your preferences and location. The fastest and easiest way to receive your earnings is through direct deposit. You can also opt for Amazon gift cards—great if you shop on Amazon often. Or, you can prefer the good old check, though it takes longer and has higher processing charges. Payments are typically sent about 60 days after the end of the month in which you earned commissions.
4. Can I promote Amazon affiliate links on social media?
Yes! Amazon affiliate marketing through social media is one of the easiest ways to earn. You can share links on your Facebook, Instagram, TikTok, and Pinterest, but always follow Amazon’s guidelines.
5. What are the best types of content for Amazon affiliate marketing?
It’s best to focus on helpful, easy-to-read content that solves problems. Product reviews, comparison articles, and “best of” lists are among the best content. Tutorials and buying guides also help people make decisions. Gift guides and “alternatives to” posts can drive clicks too.
Manage Your Amazon Affiliate Account Seamlessly with eAccounts’ Amazon FBM and Amazon FBA Accountants
Joining the Amazon Affiliate Program is a smart way to earn. Promote products people love and earn passive income effortlessly. With millions of items, you can create content that sells. But to maximise earnings, managing your FBM or FBA account is something you shouldn’t put on the sideline.
That’s where eAccounts comes in. Our expert Amazon FBM and Amazon FBA accountants handle your taxes, finances, and compliance so you can focus on growing your affiliate business. We ensure accurate bookkeeping, optimize your tax strategy, and help you stay on top of Amazon’s financial requirements.
Choose eAccounts for a stress-free, profit-driven Amazon experience! Let’s talk today!
