Binge-watching funny videos on TikTok seems to be a popular pastime for over a billion users worldwide, but did you know you can also make money on TikTok? With 1.59 billion active users, it has become a powerful platform that allows creators and businesses to earn a good sum.
Its unique algorithm makes viral growth more feasible. But the best thing about it? You have a lot of options on how to make money. Let’s take a closer look at them in this easy-to-follow “How to Make Money on TikTok UK” guide.
Understanding the TikTok Ecosystem
Unlike other online platforms, success on TikTok isn’t based too much on the number of followers. If you’re just starting out, your content still has a high chance of going viral even when you’ve yet to rack up your following. This is because TikTok prioritises content over follower count.
This unique algorithm lets you reach more views as long as you have effective content. This means your videos get watched longer or are watched until the end. You also have higher virality potential if more viewers like, comment on, or share your videos. These actions form your engagement rate. And the higher the engagement rate, the more chances your videos get boosted for a wider reach.
One ‘open secret’ to thriving on TikTok is carving out your niche. It’s best if you have one focus, be it fashion, fitness, or comedy. Sticking to a uniform theme gets you a loyal audience, leading to a higher engagement rate. Interacting with viewers through comments, duets, and trending challenges also boosts your community ties, visibility, and monetisation potential.
Top Ways to Make Money on TikTok
Earning money on TikTok can be lucrative—many successful creators even hire a TikTok accountant to help manage their finances and taxes. No wonder there are over 1 million creators on the platform as of today.
If you want to be one of them, here are the ways you can explore to start earning through TikTok, too.
1. TikTok Creator Fund
The TikTok Creator Fund pays you based on your video views and engagement. It provides a passive income, with the average pay ranging between £0.016 and £0.032 per 1,000 views. However, if you’re asking, “How to make money on tiktok without followers,” this isn’t the answer.
The TikTok Creator Fund only pays select creators who qualify for this program, and part of its requirement is for you to have at least 10,000 followers. There are also select countries eligible for this, like the UK. On top of that, you also need to have had at least 100,000 video views in the last 30 days.
If you want to enter this passive income gig, you must consistently upload content and optimise your videos for engagement and views. But this is not the most lucrative way of earning on TikTok. There are other ways you can explore to complement your earnings from this.
2. Brand Partnerships and Sponsorships
Have you noticed that some of your favourite TikTok content creators often advertise products in their videos? This is another way a content creator can earn money on TikTok—and it pays well.
TikTok content creators advertise products from their partner brands or sponsors. The creator often features products or brands through sponsored posts, challenges, and collaboration. The rate will depend on their followers, content quality, and engagement. Typically, there’s a potential £77.25 to £386.25 ($100-$500) earning per post for micro-influencers and a minimum of approximately £800 ($1000) for those with a larger following.
To attract sponsorships, maintain a consistent niche, engage actively, and create high-quality content. Or you can also use influencer platforms like TikTok Creator Marketplace, AspireIQ, and Upfluence to connect with brands.
3. TikTok LIVE Gifts & Donations
TikTok LIVE allows creators to receive virtual gifts from viewers, which they can later convert into real money. During a live stream, fans send gifts using TikTok Coins, which the creator can later exchange for cash. Many influencers actually share that they earn at least a thousand in one week.
To qualify for LIVE gifts, you must be at least 18 years old and have at least 1,000 followers.
You can maximise your earnings by engaging with your audience, going live consistently, and offering entertaining or valuable content. Encourage viewers to send gifts by interacting with them, hosting Q&A sessions, or performing live challenges. The more engaging your stream, the higher the chances of receiving donations.
4. Affiliate Marketing on TikTok
If you’re an Amazon Associate or are interested in becoming one, it’s best to explore affiliate marketing on TikTok, too. It’s a strong strategy to promote products and commissions. You can post affiliate links in your bio, captions, or videos to drive traffic.
You can increase clicks and conversions by focusing on authentic product reviews, unboxing, and tutorials. Niche-specific recommendations tend to perform best. Popular affiliate programs include Amazon Associates, ShareASale, and ClickBank.
5. Selling Your Own Products or Services
Besides promoting products through links, you can also turn TikTok into an e-commerce powerhouse by selling physical and digital products. TikTok has made it easier for creators to sell directly through TikTok Shop. Whether you’re selling clothing, handmade crafts, or digital products like e-books and courses, the platform provides a seamless shopping experience for your audience.
TikTok Shop also allows you to link your Shopify or Etsy shop for better promotion. And if you’re really focused on how to make money in TikTok Shop, you can also post affiliate links in it as it supports affiliate marketing.
6. TikTok Ads and Promoted Content
TikTok Ads help businesses and creators reach a larger audience. Ads include In-Feed Ads, Branded Hashtag Challenges, and Spark Ads. Businesses use them to drive sales and increase brand awareness.
Creators can earn by promoting their own products or partnering with brands. Running ads boosts visibility and improves conversions for businesses and influencers. TikTok’s targeting ensures ads reach the right audience effectively. Whether selling products or working with brands, TikTok Ads increase revenue.
Tips to Maximise Earnings on TikTok
To maximise your earnings on TikTok, focus on creating high-quality, engaging content that catches the eye right away. Posting consistently and at peak times is key to reaching more people. The best times to post are generally 6 AM – 10 AM and 7 PM – 11 PM (local time), as these are when most users are active.
Collaborating with other creators is another great way to expose your account to a wider audience and gain new followers. Don’t forget to leverage trends and challenges—these can significantly boost your chances of going viral.
However, watch out for common mistakes that can hurt your growth. Avoid ignoring trends, posting inconsistently, or neglecting video captions. Make sure you engage with your followers, as ignoring them can reduce interaction and hurt your overall performance.
Finally, focus on building a community, not just chasing views.
FAQs about How To Make Money on TikTok:
1. How many followers do I need to start making money on TikTok?
You can start earning with as little as 1,000 followers for TikTok LIVE gifts, but most TikTok monetisation options require 10,000+ followers.
2. How do I withdraw my earnings from TikTok?
You can withdraw earnings through PayPal or a linked bank account. Go to Settings > Balance > Withdraw, then follow the instructions.
3. Can I make money on TikTok without showing my face?
Yes! Many creators make money using faceless content, such as screen recordings, animations, text-based videos, and voice-overs.
4. How do I find brands willing to sponsor my content?
Use influencer marketplaces like TikTok Creator Marketplace, AspireIQ, and Upfluence, or pitch directly to brands through email or social media.
5. Do I need a business account to monetise on TikTok?
No, but having a business or creator account gives access to insights, analytics, and certain monetisation features.
Streamline Your TikTok Earning Growth with eAccounts Trusted TikTok Accountants
Ready to turn your TikTok presence into a profitable venture? With strategies like brand partnerships, TikTok LIVE gifts, affiliate marketing, and selling your products, there are plenty of ways to earn. But managing those earnings efficiently is just as important.
Let eAccounts help you streamline your finances with expert TikTok accountants who specialise in e-commerce. With years of experience, our TikTok accountants can provide you with unlimited support and advice to keep your finances in order.
Let us take care of your accounting so you can focus on growing your TikTok business. Contact eAccounts now!
