If you’re selling on Amazon UK, you’ve likely come across the VAT number for Amazon, either when setting up your account or listing your product. It’s something you don’t always need, but it becomes mandatory once you cross an HMRC-set threshold.
Turn to this guide to learn when you need a VAT number for Amazon and how to get it.
What Is a VAT Number and Why Does Amazon Ask for It?
You can think of a Value Added Tax (VAT) number as your unique business ID in the world of tax. You get this official identifier once you register for VAT. Either you register voluntarily or register by mandate once you exceed a taxable turnover of £90,000 in the past 12 months, as set by the HMRC.
This threshold covers not only those products or services sold in-store but also those online. Whether you’re a limited company or a sole trader, you must register once you’ve crossed that threshold or expect to cross in the next 30 days.
But why does Amazon ask for it?
The main reason for this is legal compliance with tax authorities. Especially in the UK or the EU, online marketplaces are held responsible for collecting VAT from sellers who don’t comply. To avoid this liability, Amazon requires sellers to provide a valid VAT number if they hit the threshold.
Do You Need a VAT Number to Sell on Amazon UK?
Let’s clear this up: not every seller needs a VAT number from day one. In the UK, you must register for VAT if your taxable turnover exceeds £90,000 (as of 2025). So technically, you’re not required to register for VAT if you’re below that line.
But here’s the twist: Even if you’re below the threshold, Amazon may still ask you for a VAT number based on where your goods are stored or sold.
So, when does the question “Do I need a VAT number for Amazon?” apply? Here are some cases that may prompt you to get your VAT number for Amazon.
- If you’re fulfilling orders from within the UK only and your turnover is under the threshold, VAT is optional (though voluntary registration has perks).
- If you’re importing goods from outside the UK, you’ll likely need to register regardless of turnover.
- If you’re selling to EU customers from UK stock, Amazon will ask for EU VAT compliance too.
Amazon doesn’t wait until tax season. They automatically monitor your account and may restrict your selling privileges if your VAT obligations aren’t met. It’s better to get ahead of it.
How to Get a VAT Number for Amazon UK
So, either you have to apply for a VAT number voluntarily or by law, the next important question lying ahead will be, “How to get a VAT number for Amazon?” This section will walk you through each step if you’re selling on Amazon UK.
Step 1: Set up your business
Before applying, ensure you have a legal business entity. You can register as a sole trader, partnership, or limited company with Companies House and HMRC.
Step 2: Apply for VAT registration
Head over to the official HMRC site. You can register online via your Government Gateway account with these pieces of information:
- Business name and address
- Business type and structure
- Expected turnover
- Details about the goods/services you sell
- Your bank details
HMRC may ask for supporting documents, especially if you’re a new seller.
Step 3: Wait for your VAT number
It usually takes 2 to 4 weeks to receive your VAT number. Once issued, you can begin charging VAT and must submit regular VAT returns.
Step 4: Add your VAT number to Amazon Seller Central
Log in, go to Settings → Account Info → VAT Information, and enter your VAT number. Amazon will verify it, and you’re good to go.
What If You Don’t Have a VAT Registration Number Yet?
Let’s say you’re actively selling and don’t have a VAT registration number for Amazon set up yet. What now? If Amazon flags your account, you may face:
- Restricted product listings
- Withheld payments
- Mandatory VAT invoice generation
- Penalties or suspension in severe cases
Even if you’re under the threshold, Amazon’s systems may automatically trigger compliance reviews, especially if you’re fulfilling across borders. What should you do?
- Register as soon as possible to avoid disruptions.
- If you’re waiting for your VAT number, you can notify Amazon via Seller Support to explain the situation.
- Keep records of all sales and VAT-related transactions for when your number is issued.
It’s risky to delay registration. You may be responsible for backdating VAT from the point HMRC considers you liable, even if you weren’t charging it at the time.
Understanding Amazon EU S.a.r.l. and VAT Implications
You’ve probably seen terms like Amazon EU SARL, Amazon Europe SARL, or Amazon s.a.r.l. in your tax settings or payment reports. So what does it all mean?
S.a.r.l. stands for Société à responsabilité limitée – basically, a private limited company in Luxembourg. Amazon EU S.a.r.l. is Amazon’s main European legal entity handling seller operations, invoicing, and VAT across the EU.
If you’re storing or shipping goods into the EU, your transactions fall under their scope. That means:
- You may need EU VAT numbers, even if you’re UK-based.
- You’ll be invoiced by Amazon EU S.a.r.l. and must comply with their cross-border tax rules.
- Failure to comply may lead to blocked listings or legal consequences.
Amazon uses VAT tools to calculate, collect, and remit VAT on your behalf in some cases, but only if you’re registered properly. Without valid VAT info, Amazon can’t generate legally acceptable invoices for your customers, which leads to account issues and unhappy buyers.
FAQs
1. Can I sell on Amazon UK without a business if I have a VAT number?
Technically, no. To register for VAT, you need a business entity, even if it’s just as a sole trader. Amazon also requires proof of business identity for VAT verification.
2. How long does it take to receive a VAT number from HMRC?
It typically takes 2 to 4 weeks, though it can be longer during peak filing seasons. You can begin preparing invoices and setting up your Amazon account in the meantime.
3. What’s the difference between UK VAT and EU VAT on Amazon?
UK VAT applies to domestic sales, while EU VAT is required if you sell to EU buyers or store inventory in the EU. Each EU country may require separate VAT registration depending on your business model.
4. Can I use my VAT number across multiple Amazon marketplaces?
Yes, but only if you’re registered for VAT in those countries. Amazon lets you manage this through the VAT Services on Amazon tool, which simplifies multi-country compliance.
5. Do I need to update Amazon once I receive my VAT number?
Yes. Go to your Seller Central account, to your VAT information, and add your number. Amazon will verify it and update your invoice settings accordingly.
Simplify Your VAT Registration with eAccounts
Don’t let VAT paperwork slow down your business. It doesn’t matter if you’re just starting out or expanding into EU markets, eAccounts can help you register for VAT, stay compliant with HMRC and Amazon requirements, and manage your tax obligations without the usual hassle.
With expert accountants ready to support you every step of the way, you can focus on growing your Amazon store while we handle the numbers.
Visit eAccounts today and simplify the process of VAT registration!
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